It’s difficult for me to avoid skepticism when commercials are overly sentimental about their own brands. “It’s time to become better versions of ourselves,” narrates a deep, persuasive and compelling voice which overlays the empty airport powering to life.
My parents’ room had the smallest TV in the house. My mom was already under the covers and I was watching while kneeling to her left on my dad’s side of the bed. He arrived home from a business trip right around the eighth inning—just in time to see Jorge Posada drop a game-tying bloop double into shallow centerfield off an absolutely dominating Pedro Martinez.
“Well, look here. Your grandma started out with a neurologist at Sound Shore. An older gentleman by now, recommended, respected, you know what I’m saying to you. She gets dizzy sometimes. Dad tells you when she goes to the hospital.”
Daily, we take for granted something revolutionary: we can instantaneously update thousands of people on any information we desire to share. Inherent in that great power, however, is the even greater risk of potential embarrassment, ranging anywhere from awkward tweenage photos to your creepy uncle commenting on every status.
My first reaction was an unsettled, “What the heck?” Followed by a pissed, “Wow, way over the line.” Finally settling on, “Crap—now what?” From the back cover of the Nass, the Hebrew name of God, the holy Tetragrammaton, was staring up at me with the menacing grin of a camper who just got away with stealing food from the kitchen.
Our Photo Booth binges are etched with permanent pixels in ways my pubescent voice-cracks will never be. Which is terrifying. So I exhausted hours upon hours to bury three years of my life in Mark Zuckerberg’s treasure chest of secrets, but only after staring down each, one by one, and casting it into the dark anonymity of “untagged.”